Money Infant


Baby Steps to Financial Freedom

Attracting The Attention Of the Customers For Your Online Store

bullseyeA brick and mortar store survives only if enough customers can find it. The more customers a store can attract, the better they will do. The same mentality can be applied to an eCommerce site. Whether it is a stand-alone company or the online arm of a physical store, the site needs customers to survive. While physical stores can entice customers by offering samples and discounts, virtual locations need to be a little more creative in how they attract potential customers.




Learning how to market a product online is one of the most critical elements of survival for any eCommerce retailer. There are a few different approaches to marketing that can attract visitors and lead to converting a click into a sale. Some of these methods include converting traditional advertising, using social media and using email marketing.

Convert Traditional Advertising

The number of consumers turning to the Internet to purchase products is increasing by the day. Businesses that have the budget for it can take advantage of this increase and drive traffic to their websites through traditional advertising methods. The world may be going digital, but there is still room for those who use traditional advertising such as television ads, ads taken out on the radio and ads taken out in print media.

To take advantage of these traditional methods, a company needs to keep a few things in mind, according to Dynamic Business.

• Consistent branding. This is important across all of the marketing channels a company decides to use, whether digital or traditional.
• Create cross-promotional items.
• Decide who your target demographic is and go after them.

Social Media

Social media plays an important part in society today. It allows people to inform their friends of their location and their current activity. It also allows for them to sing the praises of products and companies they have recently purchased or interacted with. As a company, you can use these platforms to create advertising campaigns that will not only attract visitors to your site, but can very likely turn visitors into paying customers.

The key to a successful social media campaign is to ensure it reaches the largest number of people possible in your targeted demographic. There are some specific elements that businesses should consider including in their social media campaigns.

• Alert your current clients to where you will be posting. Include your social media names, so that it is easy for them to find you. Make sure you cover all the possible platforms you plan to use.
• Delegate aspects of the campaign to each member of your staff. This will make the campaign more manageable for all involved.
• Make one person in charge of operating all platforms, allowing him or her to update the campaign as needed. Ensure this employee has the ability to make seasonal and last-minute changes.
• Establish metrics that can measure the impact of the campaign.

As you create a campaign, make sure you monitor it using analytics and other metrics. If the numbers are not as high as you want, adjust your campaign. Reach out to your customers and listen to any suggested changes they may offer you.

Email Marketing

Another more direct type of digital marketing is carried out through email. However, businesses must be careful with this type of advertising as it can be considered spam and may turn off the very people the messages are meant to reach. There are ways to be successful with this method, as long as you are careful.

• The foundation of a strong campaign is a good list of contacts to start with.
• Do something unexpected.
• Keep it simple. People only have a few minutes to check their email. Keep the message simple and short to ensure that it’s memorable.

The Importance of a Strong Marketing Campaign

Every business is only as strong as its marketing campaign. Creating a strong marketing campaign is crucial to survival in the fast-paced society of today. A well-designed campaign can help a business, of any size, stand out and attract the customer base that may take it to the next level.

A successful marketing campaign starts with strong branding. Create a brand for your business so that consumers can quickly pick your company out from the crowd. Remember to keep the branding same across all of your marketing channels. This means that if you are going to change elements of the campaign, they must be changed across all channels. For instance, an updated logo on your business card must also match the logo on your email marketing campaign as well as the logo on your social media platforms. Take advice and feedback, learn as many platforms as you can and then enjoy the benefits as the sales begin to roll in.

How Do Brits Spend Their Money?

Money matters

Have you ever wondered at month’s end where your paycheck went? MyJar’s infographic shows how and where much some of our hard earned cash has gone.




From everyday necessities to splashing out on Saturday nights out, gym memberships and lush holidays, it doesn’t take much to run low on the budget.

Addressing short-term cash flow

Sometimes no matter how many hours you work and how much you budget, you can still find yourself short of cash at the end of the month. Things can be made worse by unexpected financial demands like a boiler breakdown or car repairs. If you’re finding yourself worrying about your finances between now and payday read on for a few tips on taking care of those unexpected expenses.

Lenders

Short-term loans from responsible lenders like MYJAR can secure you the cash advance that will get you through the month. Taking out a small flexible loan might be more straightforward than ever, but whenever you enter in to any financial agreement it is important to be aware than any amount, no matter how small, will always have to be repaid in full.
Warning: Late repayment can cause you serious money problems. For help, go to moneyadviceservice.org.uk.

What brits use thier money on

How to Market Your Business on a Shoestring Budget

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What the Heck are Greenslips?

One of the cool things about living in Bangkok is that you get to meet such a diverse range of people. Not only Thais and other Asians, but a vast selection of humanity from around the world. It can be fun and enlightening to compare notes with those who share a common background (European ancestry), but have different experiences having been raised outside the U.S. Or at least I think so. Continue Reading →

Practical and Non-Traditional Investment Opportunities for Retirees

Mario Vitanelli is a freelance writer and blogger who specializes in international politics and finance, retirement and investment. His areas of expertise include European, Asian and Latin/South American economic policy and QROPS. When away from his keyboard, he enjoys photography.

If you every word written on the internet about retirement investment hints, systems, schemes, rules, warnings and instructions were dollars in your bank account, you wouldn’t need to read another word on the subject because you’d be rich indeed. Despite the wealth of those articles, there are some problems with many of them. A good percentage of them are prohibitively complex- I study and write about finances regularly and much of the advice I encounter thoroughly boggles me.

Some of them offer obvious common sense suggestion or assume the retiree has hundreds of thousands of dollars (or even millions) to play around with. Continue Reading →

Why You Need A Merchant Account

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The PPI Mis-Selling Scandal and the Man on the Street

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Five Taxes You Didn’t Know You Had To Pay

Every time you get your PAYE wage slip or each year when you fill out your tax return it becomes painfully obvious how much of your hard earned money goes straight to the taxman. Continue Reading →

Responsible Gambling

Most people gamble responsibly. They only spend what they can afford, they don’t chase their losses, and they stop while they are ahead, or at least they know that is what they should do. Unfortunately a small minority of people get into trouble with their gambling. They hit a problem and they find themselves unable to do anything about it. Continue Reading →

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