There is little point having a fantastic product or exemplary service to offer to the marketplace if nobody knows either you or it exists.
This is really the crux of marketing and why it is important.
It is not unusual to hear early development stage businesses saying that they can’t really engage in professional marketing because they just don’t have the money.
Let’s examine a few ideas as to how that problem might be at least partly overcome.
Don’t try and re-invent the wheel
The fact that marketing is a common problem for many start-up businesses should oddly give you at least some consolation.
That’s because you don’t have to think of lots of radical low-cost ideas for marketing based solely on your own imagination – others have already done some of it for you!
For example, it’s perfectly possible to find articles that contain lots of useful low-budget marketing tips.
True, some of these may not be applicable directly to your unique business circumstances but others might be.
Get to grips with funding
However frugal you are in your marketing efforts, few would dispute that there is a relationship between how much you have available to spend and the prognosis for a successful outcome.
Now it’s perfectly true that over recent years the banks have been markedly reluctant to advance business loans, however, that isn’t necessarily any reason to simply give up on the idea of building a marketing budget.
There are other sources of funding out there, from Angel Investors to specialist companies that provide business loans.
There is lots of information both offline and online that will show you your different options. For example, there is a short guide to business loans on the Everline website. This also explains the sorts of information and documentation you will typically need to provide in the event of applying for any business loan.
It is worth looking at resources such as these so you can make an educated decision as to what solution if the most appropriate one for you – as well as checking that you have the information required.
If you do feel that some sort of funding would be suitable for your business, then it might be sensible to approach a prospective provider to see whether or not they can help. The fact of the matter is, having a small or even shoestring budget for marketing is one thing but having none at all is quite another!
Learn the internet and social media – assuming you don’t already
This is too big a subject to discuss in great detail here but suffice it to say that the marketing opportunities are enormous and by and large, the costs are relatively low.
It’s amazing how many businesses are still simply unaware of the importance of the net to present day commercial activities including marketing. If you objectively believe yourself to be in that category, you need to do something about it and quickly.
There are plenty of online courses and tutorials available to help and you will find plenty of additional tips relating to what is sometimes referred to as e-marketing.
Get out of your office chair
In spite of what was said above relating to the importance of the internet, some businesses make the mistake of believing that somehow staring extensively and even hopefully into a computer screen will, somehow, yield everything they need by way of marketing and associated business success.
That might well be mistaken.
In addition to taking advice, you really should make the effort to get out and engage with the real world. As is touched on in some of the above reference tips, things such as:
● training sessions;
● networking sessions;
● social events;
● and even parties, are all vastly important in enabling you to engage in entirely free and potentially very profitable marketing of yourself and your business.
So, get your head out of the virtual world and spend at least some time out there talking to real people!